With the astonishing rise of online retail, new opportunities have emerged for entrepreneurs. One of the most notable recent examples of this is the burgeoning print-on-demand space. Though the industry is still in relative infancy, its market cap should eclipse nearly $7 billion by 2027, according to experts.
All of this is to say that if you’re not yet familiar with Print on Demand, or POD, as it’s commonly shortened to, you really should be. Gaining this knowledge will be doubly important for entrepreneurs with Shopify stores.
Print on Demand works best through Shopify, which is why companies like Podify were created specifically to be integrated with the ubiquitous merchant platform. Our app offers seamless syncing between platforms, lightning-fast performance, and the functionality that you need to create a thriving POD business on Shopify.
Keep reading to learn more about POD services on Shopify and how Podify makes it easier for your company to take advantage of this growing space.
What is Print on Demand, Exactly? How Does it Work?
Let’s start with the basics. You’ve probably guessed what print-on-demand means if you didn’t know already. But just in case you haven’t, it’s a service that makes it incredibly easy for companies and customers to design and purchase personalized products.
The best way to understand POD companies is to take a closer look at how they function. Typically, they display a list of product choices on their website. A company can look at the POD store’s offerings and pick the products they’d like to customize.
Then, the customization process takes place — usually entirely online. An entrepreneur can alter the appearance of the products that they’re going to sell in a variety of ways. For example, someone could add their logo to a coffee mug or place an image that they know their customers will get excited about on a yoga mat.
After you’ve customized the products that you want to sell, your job is basically done. You can quickly begin listing those products for sale in your online shop. When a customer purchases one of these items, you won’t have to do a thing. The POD business will automatically create the product and ship it directly to your customer’s doorstep.
What Can You Use Print on Demand For?
There are several different intriguing ways to use a POD company. For example, you might use this service to test out a new business idea that you have. Print on Demand dropshipping enables you to get creative and try new things without having to purchase inventory or invest too heavily in the product launch.
People also use POD to monetize existing audience bases that they haven’t yet. For example, a YouTuber might have a large audience that they’d like to sell merchandise. POD enables the YouTuber to create customized apparel, tech accessories, headwear, and more without having to set up a distribution pipeline on their own.
Print on Demand services also make it easier to sell products for niche audiences. For example, you might have identified a small group of customers who you know will get excited about certain products.
But the group might not be large enough to warrant investing in a product development process. Companies like Podify allow you to reach their audience with customized products without having to risk a large portion of capital to do so.
What are the Benefits of Print on Demand with Shopify?
Shopify is one of the largest commerce platforms in existence. They make it incredibly easy to set up a store and sell products both online and in-person. But what really makes Shopify special is the optionality they offer to add applications to your store.
Shopify apps give store owners complete control over how their virtual storefront appears to consumers and operates. This is what makes POD services on Shopify so powerful. They can be seamlessly integrated into your existing setup. So you can begin using them without having to expend almost any effort on your end.
There are several reasons to use a POD service like Podify on your Shopify account. First, you’ll be able to create new products incredibly quickly. Podify allows you to move from the design phase to listing the new product on your site within a few minutes.
We also take care of all shipping and fulfillment tasks for you. All that you need to do is focus on selling the product. After the sale, the only continuing service that you’ll need to provide is customer service. We’ll handle everything else on our end.
Podify also takes the risk out of listing new products on your Shopify page. You won’t have to invest heavily to do so because you won’t have to hold any physical inventory.
So when you use Podify to create customized products for your customers, you can add and remove those products as quickly as you like, without risking your company’s financial health.
Podify Was Made Specifically for Shopify Integration
If you’re ready to give print on demand a try, you’ll want to do it through Shopify. And there’s no better POD app for the platform than Podify’s Dynamic Print on Demand application.
We’re the only POD app that allows customers to fully design more than 100 custom products from start to finish. We even generate previews in real-time. Additionally, we offer unique products that many of our competitors don’t, including options like:
- Custom sequin clothing
- Yoga mats
- Jigsaw puzzles
- Body pillows
- AirPod Cases
- And so much more
Our unique design tool stands alone in the POD industry. But don’t take our word for it. You can try Podify today by adding our application to your Shopify store.