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To Free (Shipping), or Not to Free (Shipping)?
  • 22 March, 2022
  • Podify Admin

The question if whether to offer free shipping or not has pondered eCommerce entrepreneurs since the dawn of online shopping. Of course customers will be more likely to purchase if the shipping they see at checkout is $0.00, but at what literal cost to the merchant?  If a customer is not paying money for shipping,

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